Replies come too late
People message you when they’re interested. A few hours later, that moment is gone.
For coaches, creators & service businesses that sell in the DMs
DM to Close is the AI sales CRM for your Instagram and Facebook Page messages. Your AI agent replies in your voice, scores every lead, follows up on time and shows you who’s ready to buy, while you stay in control.
The problem
People message you when they’re interested. A few hours later, that moment is gone.
“Maybe later” turns into never, because nothing reminds you who to check in with, or when.
Which Reel brought the buyers? Which keyword? Without tracking, you’re guessing what to post next.
Features
One inbox for Instagram and your Facebook Page, run by the AI you already use, with you in charge.
DMs and comments arrive on their own. You sign in on Instagram’s and Facebook’s own pages; we never see your password.
Muse, ChatGPT, Claude, Gemini, n8n or your own code. Give each one its own key and decide exactly what it’s allowed to do.
Paste a few of your real messages. Your agent treats your scripts as talking points and writes them the way you’d say them.
Every lead gets a 1–10 score, purchase intent and the next step to take, with the reason why.
Someone comments “COACH” on your Reel? Reply publicly, send the DM, and start a follow-up sequence automatically.
See which Reel, post or keyword brought leads, qualified buyers and confirmed sales, so you post more of what works.
Reply yourself from Instagram and the AI steps back. Choose AI Auto, Assist or Manual for each lead.
Sequences, reminders and “went quiet” alerts, so warm leads don’t slip through the cracks.
Starter packs
Pick your business type and get ready-made keyword replies, answers to the questions you get every day, and gentle follow-ups. Fill in a short “about your business” box, choose what to turn on, and your AI agent adapts it to your voice.
Everything a pack adds to Keywords, Preset replies and Sequences carries the pack’s name, so you always know where it came from.
Search, filter by pack, or group each list by pack, so a whole starter pack sits together in one view.
Tick single items or a whole pack and delete them in one go, after a confirmation that shows what will be removed. Owners and admins only.
Packs never include prices, promises or results. Your offers start switched off until you add your real details.
More ways to convert
Instant answers, buttons, a chat for your website and payment tracking, all feeding the same inbox as your Instagram and Facebook DMs.
Add a chat bubble to your site with one snippet, or share your hosted chat page. Visitors’ chats land in the same inbox as your DMs, scored and followed up like any other lead.
When a visitor types one of your keywords in website chat, they get your approved reply right away, with its link and buttons. You can switch the same thing on for Instagram and Messenger DMs (off until you turn it on, and only within 24 hours of their message). It stays quiet when a lead is on Manual or you’ve taken over the chat.
Add up to 4 buttons to a reply: open a link (“Book a call”) or send a ready answer (“See prices”). They work in website chat, Instagram and Messenger, on welcome messages, keyword replies and preset replies. Instagram shows them in its phone app; Instagram on the web may show just the text.
One click asks the AI agent you’ve connected to draft your instant replies and conversation starters. You review each draft, regenerate or undo it, and nothing is saved until you press Save. No agent yet? Copy a ready-made prompt into any AI and paste its answer back.
DM to Close doesn’t run an AI model on your messages and adds no AI usage charge. Your agent — Muse, ChatGPT, Claude, Gemini, n8n or your own code — works through the AI account you already have, with only the permissions you give it.
Connect your own Stripe or Calendly. When someone pays or books, the lead moves to Won or Call booked by itself, you get an alert, and the sale shows in Analytics by post, Reel and keyword. People are matched by the tracked link they used, or by email.
Calendly’s webhooks require a paid Calendly plan. Website chat is included on every plan.
Link in bio
Build a mobile page for your Instagram or TikTok bio in minutes: your offer, your buttons and your chat in one tap, at your own link like app.dmtoclose.com/go/yourname.
Included on every plan. The chat options need your website chat switched on.
How it works
Sign in with Instagram (Business or Creator) and pick your Facebook Page. New messages and comments start arriving right away.
Choose the pack for your industry, tailor it to your business, and connect the agent you already use. Add a few messages so it sounds like you, or let your agent draft the replies for you to review.
Your agent handles first replies and follow-ups. You see the score, the source and the next step, and jump in on the hot ones.
Built-in guardrails
Automation shouldn’t cost you your reputation. DM to Close enforces the rules, even when the AI is in charge.
Pricing
Start with a free 7-day trial, cancel anytime before it ends. Every plan includes the Instagram & Facebook Page connections, bring-your-own AI, website chat, the link-in-bio page, sequences, analytics and 2-step verification.
For solo creators and coaches
$49/month
For growing businesses and small teams
$99/month
For high-volume teams and agencies
$199/month
A conversation counts once a month when your AI agent or an automation replies to that person, however many messages it sends. Replies you or your team send never count, and at the limit AI replies to new conversations pause until you upgrade or the month resets. Nothing is deleted.
The free trial includes 50 AI conversations, 25 comment auto-replies, 1 Instagram account, 1 Facebook Page and 1 team seat; your plan's full limits start with your first payment. Prices in USD, billed monthly through Stripe after your free trial. Taxes may apply. Cancel anytime from Plan & Billing.
FAQ
Yes. You pick a plan and add a card on Stripe’s secure checkout to start your free 7-day trial. You won’t be charged until the trial ends, and you can cancel anytime before then in Plan & Billing. One free trial per person.
DM to Close connects through the APIs Meta provides to developers (the Instagram API with Instagram Login and the Messenger Platform for Facebook Pages). You sign in on Instagram’s and Facebook’s own login pages, and Instagram’s messaging rules, like the 24-hour reply window, are built in. DM to Close is an independent product and is not affiliated with, endorsed by, or sponsored by Meta, Instagram, or Facebook. An optional browser-agent mode exists for people who can’t use the official connection; it runs on your own device and is at your own risk.
No. Facebook only offers messaging tools for Pages, not personal profiles, so you connect a Facebook Page you manage.
No. Pick a starter pack for your industry (fitness, coaching, real estate, med spas, salons, e-commerce, tattoo, photography and weddings, agencies, local services and more), fill in a short box about your business, and choose which replies, keywords and follow-ups to turn on. You can edit everything afterwards.
The one you choose: Muse, ChatGPT, Claude, Gemini, an automation tool like n8n, Make or Zapier, or your own software. Each agent gets its own key with the permissions you set, and you can switch or remove it anytime.
Your agent writes in your voice, but it never pretends to be human. If someone asks, it says it’s your AI assistant and offers to have you reply. You can also have it say so in the first message.
Anytime. Reply from Instagram, Facebook or the CRM, and the AI automatically steps back from that conversation. You choose AI Auto, Assist (it suggests, you send) or Manual for each lead.
Yes. Invite teammates as Admin, Salesperson or Viewer. Plans include 2 to 25 team members.
Access tokens and 2-step verification secrets are encrypted, passwords are never stored in plain text, every business’s data is kept separate, and important changes are logged. We don’t sell your data or use it to train AI models.
Yes. Cancel from Plan & Billing in one click. You keep access until the end of the period you paid for.
It asks the AI agent you’ve connected to draft your instant replies and conversation starters from your business info, offers and approved links. You review the drafts, regenerate or undo any of them, and nothing is saved until you press Save. DM to Close runs no AI of its own for this and adds no AI charge; your agent uses your own AI account. No agent connected yet? Copy the ready-made prompt into any AI and paste its answer back as a draft.
Yes. Add the chat bubble to your site with one snippet, or share your hosted chat page or link page. Those chats arrive in the same inbox as your DMs. Website chat is included on every plan.
They do in website chat, where they’re on by default for new accounts. For Instagram and Messenger DMs there’s a separate switch in Automations that is off until you turn it on. Replies go out only within Meta’s 24-hour window after the person’s message, and never when a lead is on Manual, marked do-not-contact, or you’re handling the chat yourself.
Yes. A reply can carry up to 4 buttons: a link that opens a page, or a ready answer that’s sent when tapped. In Instagram and Messenger they go out as buttons or quick replies. Instagram shows them in its phone app; Instagram on the web may show only the message text. If Meta won’t accept the buttons, the message is sent as plain text with the links written in. Buttons also work in website chat.
You connect your own Stripe or Calendly account. When someone pays or books, the lead moves to Won or Call booked, you get an alert, and the sale appears in Analytics by post, Reel and keyword. People are matched by the tracked link they used (most accurate) or by their email. Calendly’s webhooks require a paid Calendly plan.
Your headline, buttons, quick links and social icons, in one of 5 themes or your own colors, with drag-and-drop ordering. Chat options include a logo chat bubble with your greeting, an inline chat window, a floating chat button and quick-question chips. Each button’s clicks are counted, with no visitor identities stored. It’s included on every plan, and the chat options need your website chat switched on.
Yes. Items a pack adds are labeled with the pack’s name. In Keywords, Preset replies and Sequences you can search, filter by pack, group by pack, select items or a whole pack, and delete them together after a confirmation. Only owners and admins can delete.
Start your free 7-day trial. No setup fee. Cancel anytime.
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